The Consumer Connection

Check out my recently posted entry on my Fast Company blog, Media Tech. The use of Facebook Connect and Twitter alongside mainstream edit on sites is the latest in the integration of social media into the mainstream. Now you can chat with your friends or see what others are saying about an event while interacting with that event on the Web. No need to switch back and forth from one page to another. This integration of content and consumer content is facilitated by the open APIs of social sites like Twitter and Facebook. Amazing progress.