tag:blogger.com,1999:blog-85158922248197367762024-03-08T08:43:23.608-08:00Dave's SphereThis blog is a rollup of David L Smith, founder and CEO of Mediasmith,Inc. a digital advertising media agency. I post all of my writings from various sources to this blog.mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.comBlogger64125tag:blogger.com,1999:blog-8515892224819736776.post-81955512532680023852015-09-16T10:40:00.000-07:002015-09-16T10:40:49.430-07:00Smartphone or Personal Server?<span style="font-family: Verdana, sans-serif;">Yesterday I published a new post on LinkedIn. Have been publishing more and more on this platform. Check out my post on Smartphones as Personal Servers in the world of IoT and other recent articles on LinkedIn. Here's a link to the most recent...<a href="https://www.linkedin.com/pulse/smartphone-new-personal-server-david-smith?trk=pulse_spock-articles">Smartphone or Personal Server?</a></span><br />
<span style="font-family: Verdana, sans-serif;">Let me know what you think of it.</span>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-54130922406888656282015-03-15T12:44:00.002-07:002015-03-15T12:44:40.758-07:00LinkedIn linking<span style="font-family: Verdana, sans-serif;">I seem to have created a storm yesterday on LinkedIn relative to my post: "<span style="background-color: white; color: #333333; line-height: 40px; text-align: center;">Why I won’t link with you on LinkedIn (and how to get me to link)" <a href="https://www.linkedin.com/pulse/why-i-wont-link-you-linkedin-how-get-me-david-smith?trk=object-title">https://www.linkedin.com/pulse/why-i-wont-link-you-linkedin-how-get-me-david-smith?trk=object-title</a></span></span><br />
<span style="font-family: Verdana, sans-serif;">Lots of comments. Some negative, saying I should close the loop and link with everyone. I stand by my comments. But I appreciate what people have to say. Comments welcome here or on LinkedIn.</span>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-90196177143566355772014-03-01T11:12:00.000-08:002014-03-01T11:12:11.990-08:00Mediasmith Celebrates 25th Anniversary<span style="font-family: Verdana, sans-serif;">Today marks the 25th Anniversary of the founding of Mediasmith, Inc. Needless to say, Karen and I are proud of what we have accomplished. We've made a good living, helped a lot of companies and people grow and survived more ups and downs than we would have ever imagined. </span><br />
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<span style="font-family: Verdana, sans-serif;">In the week, month and year to come, I hope to raise a glass with each of you to celebrate our longevity. Frankly, I don't think any other "digital" agency has made it to 25 years yet (You may recall that our first client was StarSight Telecast, inventors of the Interactive Program Guide for television). </span><br />
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<span style="font-family: Verdana, sans-serif;">A hearty thanks to all who helped us along the way. This one's for you.</span><br />
<span style="font-family: Verdana, sans-serif;">Dave and Karen</span>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com2tag:blogger.com,1999:blog-8515892224819736776.post-61291478349272162012-12-17T22:21:00.000-08:002012-12-17T22:21:38.381-08:00Where do third party ad servers go now?Check out my new post on <a href="http://blogs.imediaconnection.com/blog/2012/12/17/third-party-ad-serving-whither-now/">imediaconnection.com</a> where I talk about the failure of the third party ad serving companies to maintain dollar volume share of agency media technology budgets.mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-30939112161124508092012-11-10T14:18:00.003-08:002012-11-10T14:18:51.023-08:00Update on Social Efforts<br />
<span style="font-family: Verdana, sans-serif;">OK, I just opened the new blogger interface and found out that it is now easy to see comments by others and post them. No, I did not post the post from India that appears to be a paid plug for Chevy, given the wording.</span><br />
<span style="font-family: Verdana, sans-serif;">But I promise to do a better job of approving comments from others posting in the future.</span><br />
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<span style="font-family: Verdana, sans-serif;">I have taken a more distributed approach to social media. For most of these media I am mediadls (media + my initials).</span><br />
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<span style="font-family: Verdana, sans-serif;">I am actively posting on slideshare. (mediadls) the most recent is last week's ad:tech panel on Media Technology Stacks and who evaluates/integrates and works with media team to implement the proper stack (usually about 8-12 media technologies per campaign), working to get our arms around the creative tech stack. Maybe I should talk to Terry Kawaja at Luma about that.</span><br />
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<span style="font-family: Verdana, sans-serif;">I have a rapidly growing set of Pinterest boards also as mediadls. </span><br />
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<span style="font-family: Verdana, sans-serif;">My Facebook is Dave Smith/mediadls</span><br />
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<span style="font-family: Verdana, sans-serif;">My Twitter is mediadls</span><br />
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<span style="font-family: Verdana, sans-serif;">LinkedIn is David Smith (use advanced search to add Mediasmith as company if you have difficulty because of all of the David Smith's!)</span><br />
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<span style="font-family: Verdana, sans-serif;">In Google+ I am David Smith. In my about section, there is additional information about following other activities.</span><br />
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<span style="font-family: Verdana, sans-serif;">On a 1x basis, I am posting this info on my personal blog also (daveshere)</span><br />
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<span style="font-family: Verdana, sans-serif;">Talk to you soon.</span><br />
<span style="font-family: Verdana, sans-serif;">Dave</span><br />
mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-14276617953792695432012-07-30T13:40:00.002-07:002012-07-30T18:24:13.870-07:00<span style="font-family: 'Trebuchet MS', sans-serif;">Check out the latest <a href="http://www.mediasmith.com/theanvilupdate/">Mediasmith Anvil</a>, with a salute to the 2012 London based Summer Olympics. It features an infographic generated from a contest winning idea from yours truly. Happy to make this available to you. Enjoy!</span>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-30199179353817629722011-04-03T13:40:00.001-07:002011-04-03T13:40:19.099-07:00SXSARS?My final post from 16 Days In Austin: SXSARS? http://bit.ly/ic8gRTmediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-18507628258268461462011-03-19T09:01:00.000-07:002011-03-19T09:02:20.653-07:00These Aren't the Droids You Are Looking For16 Days In Austin: These Aren't the Droids You Are Looking For http://bit.ly/eR6Dcm My #SXSW blogmediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-87857271574234396382011-03-17T09:25:00.001-07:002011-03-17T09:25:27.031-07:00Too much?16 Days In Austin: Too much? http://bit.ly/eOn3YPmediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-22166545868711107842011-03-15T09:46:00.001-07:002011-03-15T09:46:33.817-07:00Days 8 and 9: Taking it easy #SXSW<span class="Apple-style-span" >16 Days In Austin: Days 8 and 9: Taking it easy #SXSW http://bit.ly/e1juzF My SXSW blog.</span>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-90157759707617977152011-03-13T10:17:00.000-07:002011-03-13T10:18:19.344-07:00Day 7 Recap. What a day.<span class="Apple-style-span" >16 Days In Austin: Day 7 http://bit.ly/hXSV4q My #SXSW blog</span>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-46902985094426406242011-03-12T08:25:00.001-08:002011-03-12T08:25:57.969-08:00And the winner so far is....Foursquare<span class="Apple-style-span" >16 Days In Austin-Day 7 http://bit.ly/hXSV4q</span>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-86343094575815850062011-03-11T08:32:00.001-08:002011-03-11T08:32:55.530-08:00Homeless CEO's?<span class="Apple-style-span" >16 Days In Austin: Homeless CEO's? http://bit.ly/h0klFI </span>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-21153220792154216612011-03-10T08:37:00.001-08:002011-03-10T08:37:35.931-08:0016 Days in Austin<span class="Apple-style-span" >16 Days In Austin: Day 4: Moving Day http://bit.ly/hZ7F1B</span>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-29336188393074862492011-03-08T04:53:00.001-08:002011-03-08T04:53:50.303-08:0016 Days in AustinCheck out my travel blog at http://bit.ly/hvs3ZQmediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-11942625058455917102010-05-26T16:25:00.000-07:002010-05-26T16:31:35.732-07:00Apple Passes Microsoft<span style="font-family:verdana;">Just posted to my Fast Company blog: </span><a href="http://bit.ly/aHRLAA"><span style="font-family:verdana;">Media Tech</span></a><span style="font-family:verdana;"> the story of Apple passing Microsoft in cap value today. An amazing story. 10 years ago when Steve Ballmer took over, Microsoft was 35 times bigger than Apple. Today, in a day when Apple actually LOST value, it still ended up bigger than Microsoft for the first time.<br /></span><br /><span style="font-family:verdana;">Apple is now in the media business to stay. Not through media properties but through innovative hardware. Check out the Fast Company posting.</span>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-25223973941291466812010-03-12T11:17:00.000-08:002010-03-12T11:20:06.766-08:00Death of the Impression/Rise of the Data Economy<span class="Apple-style-span" style="font-family:verdana;">Mediasmith's Director of Search and Analytics, Michael Andrew in the latest Mediasmith <a href="http://www.mediasmith.com/storage/AnvilVol9Issue1_2.htm">Anvil</a>.A treatise on the new targeting available on the Web and the technologies enabling it. A must read!</span>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-39019658436432188012009-11-25T13:39:00.000-08:002009-11-25T13:45:49.951-08:00Goodbye to my home delivered newspaperPosted this yesterday on my Fast Company blog <a href="http://bit.ly/6e8jM7">Media Tech</a>. I love my Kindle and was not feeling real good about the inability of the Chronicle to show up on time, in front of my door and have gone to a much cheaper subscription on the Kindle. Check out my <a href="http://bit.ly/6e8jM7">posting</a>.mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-55162324070684607482009-10-26T17:02:00.000-07:002009-10-26T17:04:42.360-07:00Twitter Monetization<span class="Apple-style-span" style="font-family:verdana;">Just posted on Harvard Business Review Web site. My blog on </span><a href="http://blogs.harvardbusiness.org/cs/2009/10/twitters_business_model_brilli.html"><span class="Apple-style-span" style="font-family:verdana;">Twitter <span class="blsp-spelling-error" id="SPELLING_ERROR_0">monetization</span></span></a><span class="Apple-style-span" style="font-family:verdana;">. You see, <span class="blsp-spelling-error" id="SPELLING_ERROR_1">lots</span> of folks say Twitter has no way to make money. I disagree. I think that they will prove to be the most sophisticated business model of all. Read it and let me know what you think.</span><div><br /></div>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-12244409016687198632009-08-20T12:47:00.001-07:002009-08-20T12:49:56.212-07:00Latest Mediasmith Anvil<span class="Apple-style-span" style="font-family:verdana;">The latest <a href="http://www.mediasmith.com/storage/anvils/Volume%208%20Issue%204dc.htm">Anvil</a> is out. My interview with Adexchanger.com was featured where I talk about the need for brand protection being a major issue in the use of exchanges. Check it out. And opt-in while you are at it.</span>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-9439646635215329902009-08-06T13:59:00.000-07:002009-08-06T14:09:26.351-07:00New Media OptionsA couple of weeks ago, I had the privilege of attending Fortune's Brainstorm Tech. It was quite the event, with interviews by top Fortune writers and editors of folks like Biz Stone, Marc <span class="blsp-spelling-error" id="SPELLING_ERROR_1">Andreesen</span>, Mark <span class="blsp-spelling-error" id="SPELLING_ERROR_2">Hurd</span> and Jeffrey <span class="blsp-spelling-error" id="SPELLING_ERROR_3">Katzenberg</span> and others. Definitely worthwhile. <span class="blsp-spelling-error" id="SPELLING_ERROR_4">Pitney</span><span class="blsp-spelling-error" id="SPELLING_ERROR_5">Bowes</span> did some interviews to post on their blog and I was fortunate to be one of those picked to talk about my field. Check out my <a href="http://bit.ly/n2UpU">interview</a> on the PB blog site where I talk about new media options. Both audio and transcribed version available.mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com1tag:blogger.com,1999:blog-8515892224819736776.post-64615398053521173152009-07-31T15:47:00.000-07:002009-07-31T15:53:40.729-07:00Mid Summer 3 Day Weekend<span class="Apple-style-span" style="font-family:verdana;">Mediasmith is celebrating the mid-summer 3 day weekend today through Monday. Our operating theory is that the reason for the dog days in the end of August is because it will have been almost two months since the three day weekend of 4th of July. The Late July/Early August weekend is a logical place for a three day weekend as the other "summer" months have. This was started back at a hot creative agency I was a partner at in the mid 70's called Ted Thompson & Partners. We also had the best picnics, but that's another story. </span><div><span class="Apple-style-span" style="font-family:verdana;"><br /></span></div><div><span class="Apple-style-span" style="font-family:verdana;">My companies have pretty much celebrated this "holiday" since then. For <a href="http://www.mediasmith.com">Mediasmith</a> it is on the official annual holiday schedule, with employees getting their choice of Friday or Monday off. In fact, some also use it as a floating summer holiday, which is cool too. </span></div><div><span class="Apple-style-span" style="font-family:verdana;"><br /></span></div><div><span class="Apple-style-span" style="font-family:verdana;">Help us by proclaiming this holiday next year for your company. Maybe some day we can take it national. </span></div>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-81546712733007502152009-07-19T12:57:00.001-07:002009-07-19T13:01:06.029-07:00CPW-The new metric for success!<span class="Apple-style-span" style="font-family:verdana;">There has been a lot of talk in the trade press and at conference that we need a single metric to make web seem simpler to the uninitiated. So, we've got the answer: it's CPW or Cost-Per-Whatever a client is trying to measure. Check it out at <a href="http://tinyurl.com/necz7f">iMediaConnection</a></span>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-20497112167098681372009-06-16T17:45:00.000-07:002009-06-16T17:47:52.735-07:00New Interview<span class="Apple-style-span" style="font-family:verdana;">Did an interview this week with </span><a href="http://www.adexchanger.com/agencies/mediasmith-ceo-david-smith-ad-exchanges/"><span class="Apple-style-span" style="font-family:verdana;">AdExchanger.com</span></a><span class="Apple-style-span" style="font-family:verdana;"> about trends in digital media planning and buying and my views on ad exchanges. Check this out for some of my latest views on these and other digital media topics.</span>mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0tag:blogger.com,1999:blog-8515892224819736776.post-29273006903651075012009-05-19T13:40:00.000-07:002009-05-19T13:43:02.682-07:00A History of InformationJust posted in my Fast Company blog <a href="http://www.fastcompany.com/blog/david-smith/media-tech/history-information">Media Tech</a> a pointer to Thomas <span class="blsp-spelling-error" id="SPELLING_ERROR_0">Baekdal's</span> piece called "Where is Everyone" with a great outline of the history of information. From "over the fence"/public marketplaces to today's social media, a very interesting view of the topic.mediadlshttp://www.blogger.com/profile/17471627549904612042noreply@blogger.com0