Wednesday, December 24, 2008

Early Notes on Twitter

Some notes from about a month ago about my early use of Twitter:
Actually, I initially thought Twitter was noise. And it is. But noise that can be parsed. I first saw that CNN was taking "Tweets" (postings from twitterers) and scrolling them across the bottom of the screen relative to the topic at hand and then taking their quesitons from the tweets rather than phone, it was an aha moment. Then I realized that I could parse Twitter for what was being said about my clients, or our company, or even me if anybody would actually do that. So, I got on board and starting trying to add something to the noise that was meaningful. Although I must admit that I occaisionally have just typed in OTL. Or, it's Friday afternoon, the bar is open, come on over to Mediasmith for a beer. So far no takers. But I am getting a lot of folks that I am not linked to personally, through LinkedIn or Facebook that are worth following themselves like Guy Kawasaki and Shelly Palmer who are following ME. Then another moment in time when USA Today calls me about the Motrin crisis created weekend before last and wants my input about the mommy bloggers vs. J&J. Heady stuff. I continue to follow that but I disagree with where the famous bloggers and trade press are going with this. They say J&J got it together before the end of the weekend and gets let off the hook. Well, I and a lot of other people (due to twitter, sharing on social netowrks, and other slices which are easier to make every day with the web 2.0 tools available) have a lot of good observations about this. 
It is a 24/7 world. And if you are launching ANYTHING, a new product. an ad campaign, a new design, anything that people might actually NOTICE and not following it with the free or maybe even paid (depending on the scope of your effort and value of your product) real time tracking, you take the chance that a few days when you are at the beach can ruin your product, company and change your life. 
So I'll be writing about that for sure. But the other thing about Twitter is that off the wall people that you have never been within 3 or 4 degrees of start following you. And when you read their blurbs, you realize that some of these are people you would love to have a long conversation with over dinner and a few bottles of wine. Now, I am not suggesting a relationship. That comes with time or doesn't. These could be a series of great one night stands from an intellectual basis. But, you have to admit that when people post things like the items below, it can catch your attention. How do they find this stuff?
Wow. Terrorism in golf. Caller warns he buried mines at Casio World Open: 
Favorite quote for today, "I meant to get to that, but then I just went on with life"
I'll be writing more about this, cause it is fascinating

Podcasting Killed The Satellite Star

Check out my new MediaPost Metrics Insider post. Music has become personal and the iPod/MP3 player availability everywhere has stopped the Satellite Radio momentum cold. 

Tuesday, December 23, 2008

Fast Company Post About Twitter As News Vehicle

Just posted onto my Fast Company blog, Media Tech. My experience so far with Twitter is that "social journalism" has the potential to supplant or even replace the standard news outlets. Check it out... 

Friday, December 19, 2008

Yahoo Adventures

BtoB Magazine Online discusses the advertiser and agency viewpoints on Yahoo's sales position with the changes at the top. Dave talks about the hiring of Joanne Bradford who has the capability of turning things around for them.

Tuesday, December 2, 2008


Just posted another Metrics Insider piece, this one on targeting. There are a lot of different ways to slice this with the web that go far beyond demographic or product usage that the advertiser is used to using for traditional media. Check out this article which outlines Contextual, Behavioral, Relevancy, Social and other types of targeting available on the web.

Monday, December 1, 2008

Al Gore-Ahead Of His Time Again

Check out the posting by Mediasmith's own Eliot Kent-Uritam on today on how Al Gore is ahead of the curve on the use of user generated advertising and content through Current, a peer-to-peer news and information network.