Tuesday, January 27, 2009

I Want My PrimeTime When I Want It

Just posted on my FastCompany.com blog Media Tech my rant about availability of prime time viewing on the west coast. Tell me again why I can't get 24 and other favorite prime time shows on the west coast once they have started in the east? There is no technology reason and I can't see a business reason either.

Sunday, January 25, 2009

Anatomy of a Campaign

Seth Godin on a couple of companies doing things right relative to consumer communications.

Wednesday, January 21, 2009

Twitter's, Facebook's and the Web's record numbers

CNN, Twitter, Facebook all set new records yesterday. Check out my FastCompany.com blog, Media Tech for the latest info.

Monday, January 19, 2009

Search down in Q4 '08? Online up in '09?

Did you see the news from Efficient Frontier that search went DOWN in Q4?
Not the official numbers but interesting.
Overall, we had a late surge in Nov-Dec that helped our year last year.
Our online budgets are holding steady for 09. We are generally ok. And you know, ok is the new fabulous!
I think online display spending will be up 5-10% this year. We've had a couple of inquiries already, one from a Fortune 500 company re: emerging technologies (mobile) and one from a know brand name wanting to get into web display. There will be continued growth due to new entries in the markeplace.
For search, the growth will still be about 15%.
We know that bigger companies are doing some cutbacks, but more in traditional than web. So we think online will still be a growth medium.

Saturday, January 17, 2009

10 Ways Social Media Improved Lives in 2008


Yahoo's Use of Twitter to Filter News

Just posted on my FastCompany.com blog, Media Tech a piece about Yahoo's apparent breakthrough vs. Google news in a new search algorithm for news reporting. Taking advantage of the fact that Twitter has become a "first report" news venue when consumers witness events (like the "Miracle on the Hudson" plane crash), Yahoo's TweetNews uses recency and frequency of posts on Twitter rather than most links ala Google News.

Many of you have witnessed that Google News sometimes regurgitates old articles and posts due to their algorithm. Yahoo has definitely done a one up on Google with the leveraging of their new algorithm plus Twitter. 

Thursday, January 15, 2009

Digital media resolutions for 2009

My digital resolutions for 2009:
Figure out how to monetize Twitter.
Perfect the integration of social, emerging media tech and search with web display.
Help move industry metrics issues ahead.
Introduce a minimum of 2-3 new companies to the digital world.
For more, see my Fast Company blog, Media Tech.

Tuesday, January 13, 2009

Twitter Metrics

Here is a piece I did for MediaPost's Metrics Insider. It talks about the various metrics that are available for Twitter. Stay tuned, because more and more are happening all the time.

Monday, January 5, 2009

Video Growth on Web Galloping Ahead

Just posted on FastCompany.com for my Media Tech blog on the growth of Web video. Up over 30% vs. year ago. Over 12 billion views in November alone! Also made mention of the new LG announcement that requires no OTT box like Roku to stream NetFlix. LG's new HDTVs will stream directly from NetFlix. Heady days for the new video scene. And tough times for the traditional networks.