Monday, December 17, 2012

Where do third party ad servers go now?

Check out my new post on where I talk about the failure of the third party ad serving companies to maintain dollar volume share of agency media technology budgets.

Saturday, November 10, 2012

Update on Social Efforts

OK, I just opened the new blogger interface and found out that it is now easy to see comments by others and post them. No, I did not post the post from India that appears to be a paid plug for Chevy, given the wording.
But I promise to do a better job of approving comments from others posting in the future.

I have taken a more distributed approach to social media. For most of these media I am mediadls (media + my initials).

I am actively posting on slideshare. (mediadls) the most recent is last week's ad:tech panel on Media Technology Stacks and who evaluates/integrates and works with media team to implement the proper stack (usually about 8-12 media technologies per campaign), working to get our arms around the creative tech stack. Maybe I should talk to Terry Kawaja at Luma about that.

I have a rapidly growing set of Pinterest boards also as mediadls. 

My Facebook is Dave Smith/mediadls

My Twitter is mediadls

LinkedIn is David Smith (use advanced search to add Mediasmith as company if you have difficulty because of all of the David Smith's!)

In Google+ I am David Smith. In my about section, there is additional information about following other activities.

On a 1x basis, I am posting this info on my personal blog also (daveshere)

Talk to you soon.

Monday, July 30, 2012

Check out the latest Mediasmith Anvil, with a salute to the 2012 London based Summer Olympics. It features an infographic generated from a contest winning idea from yours truly. Happy to make this available to you. Enjoy!