Wednesday, February 25, 2009

The Consumer Connection

Check out my recently posted entry on my Fast Company blog, Media Tech. The use of Facebook Connect and Twitter alongside mainstream edit on sites is the latest in the integration of social media into the mainstream. Now you can chat with your friends or see what others are saying about an event while interacting with that event on the Web. No need to switch back and forth from one page to another. This integration of content and consumer content is facilitated by the open APIs of social sites like Twitter and Facebook. Amazing progress.

Friday, February 20, 2009

Video SEO, Video SEM

Searching for video on the Web takes different tools and different processes. Mediasmith's Abe Snyder, Senior Media Planner (with me as editor) provides a basic tutorial talking about the current and future state of this process.

Monday, February 16, 2009

Andy Bourland, ClickZ Cofounder Dies

Andy was only in his 50's. He will be remembered by all who he touched as one of the good guys. Set an example by always being there for others. He died of a heart problem created by over radiation when they saved his life over 30 years ago. If you knew Andy, please post a note on his blog for his wife Jeanne. She is making a book for his children of everyone's thoughts and stories.

Thursday, February 5, 2009

Digital Engagement-Bob Heyman's New Book

Mediasmith's own Bob Heyman, our Chief Search Officer just released his fourth book, titled Digital Engagement. You can get it at Amazon. Highly recommended. Also, check out his blog and feel free to comment. 

Monday, February 2, 2009

Tech Blunders on Super Bowl Spots

Just posted to my FastCompany blog, Media Tech my post mortem on the lack of integration between Super Bowl spots and technology. 

Jack-In-The-Box "didn't tell the web guys". They needed to buy more band width.

Intel didn't get 3D glasses into the grocery store. We were supposed to know that we had to drop by Target or Best Buy to get them.

And only 20% of all advertisers touted their spots via search the week before.