Monday, February 2, 2009
Tech Blunders on Super Bowl Spots
Just posted to my FastCompany blog, Media Tech my post mortem on the lack of integration between Super Bowl spots and technology.
Jack-In-The-Box "didn't tell the web guys". They needed to buy more band width.
Intel didn't get 3D glasses into the grocery store. We were supposed to know that we had to drop by Target or Best Buy to get them.
And only 20% of all advertisers touted their spots via search the week before.