Who's Counting?

Good article on Web metrics by Jason Pontin in MIT Tech Review. Jason got most of my quotes right and I am grateful for his use of my thinking throughout this article. MIT Technology Review definitely takes my venues up a notch! But there is one thing. We DO take audiences into account when we buy. We just don't buy TOTAL audience of a web site. Oh well, as the saying goes, call me anything you like, but just call me.