Friday, July 31, 2009
Mediasmith is celebrating the mid-summer 3 day weekend today through Monday. Our operating theory is that the reason for the dog days in the end of August is because it will have been almost two months since the three day weekend of 4th of July. The Late July/Early August weekend is a logical place for a three day weekend as the other "summer" months have. This was started back at a hot creative agency I was a partner at in the mid 70's called Ted Thompson & Partners. We also had the best picnics, but that's another story.
My companies have pretty much celebrated this "holiday" since then. For Mediasmith it is on the official annual holiday schedule, with employees getting their choice of Friday or Monday off. In fact, some also use it as a floating summer holiday, which is cool too.
Help us by proclaiming this holiday next year for your company. Maybe some day we can take it national.
Sunday, July 19, 2009
There has been a lot of talk in the trade press and at conference that we need a single metric to make web seem simpler to the uninitiated. So, we've got the answer: it's CPW or Cost-Per-Whatever a client is trying to measure. Check it out at iMediaConnection