Twitter Monetization

Just posted on Harvard Business Review Web site. My blog on Twitter monetization. You see, lots of folks say Twitter has no way to make money. I disagree. I think that they will prove to be the most sophisticated business model of all. Read it and let me know what you think.

Latest Mediasmith Anvil

The latest Anvil is out. My interview with Adexchanger.com was featured where I talk about the need for brand protection being a major issue in the use of exchanges. Check it out. And opt-in while you are at it.

New Media Options

A couple of weeks ago, I had the privilege of attending Fortune's Brainstorm Tech. It was quite the event, with interviews by top Fortune writers and editors of folks like Biz Stone, Marc Andreesen, Mark Hurd and Jeffrey Katzenberg and others. Definitely worthwhile. PitneyBowes did some interviews to post on their blog and I was fortunate to be one of those picked to talk about my field. Check out my interview on the PB blog site where I talk about new media options. Both audio and transcribed version available.

Mid Summer 3 Day Weekend

Mediasmith is celebrating the mid-summer 3 day weekend today through Monday. Our operating theory is that the reason for the dog days in the end of August is because it will have been almost two months since the three day weekend of 4th of July. The Late July/Early August weekend is a logical place for a three day weekend as the other "summer" months have. This was started back at a hot creative agency I was a partner at in the mid 70's called Ted Thompson & Partners. We also had the best picnics, but that's another story.

My companies have pretty much celebrated this "holiday" since then. For Mediasmith it is on the official annual holiday schedule, with employees getting their choice of Friday or Monday off. In fact, some also use it as a floating summer holiday, which is cool too.

Help us by proclaiming this holiday next year for your company. Maybe some day we can take it national.

CPW-The new metric for success!

There has been a lot of talk in the trade press and at conference that we need a single metric to make web seem simpler to the uninitiated. So, we've got the answer: it's CPW or Cost-Per-Whatever a client is trying to measure. Check it out at iMediaConnection

New Interview

Did an interview this week with AdExchanger.com about trends in digital media planning and buying and my views on ad exchanges. Check this out for some of my latest views on these and other digital media topics.

A History of Information

Just posted in my Fast Company blog Media Tech a pointer to Thomas Baekdal's piece called "Where is Everyone" with a great outline of the history of information. From "over the fence"/public marketplaces to today's social media, a very interesting view of the topic.