CPW-The new metric for success!

There has been a lot of talk in the trade press and at conference that we need a single metric to make web seem simpler to the uninitiated. So, we've got the answer: it's CPW or Cost-Per-Whatever a client is trying to measure. Check it out at iMediaConnection

New Interview

Did an interview this week with AdExchanger.com about trends in digital media planning and buying and my views on ad exchanges. Check this out for some of my latest views on these and other digital media topics.

A History of Information

Just posted in my Fast Company blog Media Tech a pointer to Thomas Baekdal's piece called "Where is Everyone" with a great outline of the history of information. From "over the fence"/public marketplaces to today's social media, a very interesting view of the topic.

Google Profiles Competes in Social Media Space

Check out my newest posting on Fast Company Media Tech about the brand new Google profile. You can see an example of my profile by typing in David Smith and going to the bottom of the page. Click on the link and see all my various info. This is really cool. 

PR Engine for Twitter

Yet another Twitter use. Check out my recent FastCompany blog Media Tech regarding the Media Database which permits easy contact with the media, especially the tech writers and reporters. Also an easy way to follow them on Twitter if Twitter is a source of news for you.

Internet History

Good article from Crave/CNET.UK on the top 50 moments of internet history. Worth checking out! Pretty amazing list, even the honorable mentions.

Who's Counting?

Good article on Web metrics by Jason Pontin in MIT Tech Review. Jason got most of my quotes right and I am grateful for his use of my thinking throughout this article. MIT Technology Review definitely takes my venues up a notch! But there is one thing. We DO take audiences into account when we buy. We just don't buy TOTAL audience of a web site. Oh well, as the saying goes, call me anything you like, but just call me.