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Good news and bad news. Good news is this is my first ever quote in USA Today. The bad news, they asked me for some blog and Twitter critiques and among others I fed them the Seth Godin blog quote, paraphrasing for them but also providing them with the link to Seth's blog. They ran it as my critique. Sorry Seth! I do believe that Motrin blew this. They introduced a campaign which clearly should have been better vetted. They did it on a Friday and did not track any noise about the campaign until some time late Sunday. The agency was clearly asleep as Twitter and the blogosphere were both slamming the campaign and the brand big time. Whether you agree or disagree with them, neither a brand or an agency can ever assume again that they can take the weekend off. Consumer communications are a 24 by 7 job. If you must launch on a Friday, watch to blogosphere and make sure that you are on top of any comments.
From MediaPost's Metrics Insider. Evidence we have been waiting for on View Through. Interesting that it was provided by comScore, not Atlas or Doubleclick. Thanks, comScore!
The Mobile Millennium Traffic application from UC Berkeley and Nokia has a lot of potential. It replicates what you could get with an expensive new GPS like the DASH on your GPS enabled cell phone. I've tried it and find it very useful. Check out my blog on Fast Company for more info.
Just posted to my Fast Company blog about the AdAge article on LinkedIn users. Researchers are being permitted access to users for categorization and market research. Turns out they are a fresh and willing panel.
Check out my latest post on MediaPost's Metrics Insider (you may need to register) on the need for a single tag solution for tracking Web success. And stay tuned for announcements of new technologies in this arena.
Posted on my Fastcompany blog Media Tech re: Google announcement to put out of print books up and available online in an iTunes type environment. A victory for copyright owners, education and readers everywhere. Good going Google!
The latest Mediasmith Anvil has been posted. This is an article written largely by Elizabeth (Lizzie) Heldenbrand and up and comer at Mediasmith with some additions by myself and Eliot Kent-Uritam, AMD at Mediasmith. Check out the article. We get a lot of great feedback on the value of the morsels within the Anvil and hope that the first morsel, on Advertising in a Down Market is especially useful.
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