This blog is a rollup of David L Smith, founder and CEO of Mediasmith,Inc. a digital advertising media agency. I post all of my writings from various sources to this blog.
Posted another entry to my Fast Company blog this morning. While some are saying doom and gloom for web display advertising and that search is the only thing that will grow, there is evidence to the contrary about the effectiveness of web display.
From Tuesday (10/21) Wrote an article for MediaPost's Metrics Insider today about CPA vs. CPM deals for Web display advertising. http://www.mediapost.com/blogs/metrics_insider/?p=104 You may need to register to see this.
Posted my first blog on FastCompany.com today. I'll be adding more to Dave's sphere as I write. I'll also be adding archives from some of my previous writing along the way.